Memory Bunny character holding photos

Terms & Conditions

Last updated: 8 October 2026

1. Who We Are

Troughman Studios Ltd (“we”, “us”, “our”) is a company registered in England and Wales, company number 17122981, with its registered office at 44 Park Road, Oxted, England, RH8 0AW. We operate the Memory Bunny app (the “App”). You can contact us at help@memorybunny.com.

2. About the Service

Memory Bunny ("the App", "we", "us", "our") provides a platform that allows users to create, store, organise, and share digital memories with family and friends, including photos, videos, notes, and other content ("Memory Content").

By registering for or using the App, you agree to these Terms & Conditions ("Terms").

The App can be downloaded via the Apple App Store and Google Play Store (the “Stores”). The Stores are not parties to this contract and are not bound by these Terms, but the applicable Store's own terms and conditions also apply to your download and use of the App.

Memory Bunny is a platform for storing and sharing memories: you own the content you upload; you are responsible for what you upload and who you share it with, and we provide the tools rather than acting as publisher of your content.

3. Eligibility

Children

Memory Bunny is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

If we become aware that an account has been created by, or personal information has been provided by, a child under 13 without appropriate parental or guardian consent where required by law, we may suspend or delete the account and any associated content.

Further detail on how we handle children's personal data is set out in our Privacy Policy.

4. Account Registration

To create an account, we only require an email address and a display name of your choosing.

You are responsible for keeping your account secure and for all activity carried out using your account.

5. Memory Ownership & Access Rights

Memory Ownership

Roles & Permissions

Memories can be shared with different access levels:

Admin users can:

Contributor users can:

Whether downloading is switched on for a Memory is a decision for the Memory Owner or an authorised Memory Admin - it is not a setting that a Contributor controls. This applies even to photos a Contributor has submitted themselves: those photos only become downloadable by other members if the Memory Owner or an Admin has switched downloading on for that Memory.

Any user can leave a Memory they no longer wish to be part of, at any time, and they can remove any media they have added to a memory and/or any notes they have made at any time or at the point of leaving the memory. If you have concerns about content or another user's conduct within a Memory, you can also report it to us - see Reporting Content.

Media submitted by a Contributor will only become visible as part of a Memory after it has been approved by the Memory Owner or an authorised Memory Admin.

A Memory Admin may generate a sharing code to invite people to join a Memory. Possession of a sharing code does not itself provide access to the Memory. Anyone seeking to join must have a registered Memory Bunny account and submit a request to join, which must be approved by the Memory Owner or an authorised Memory Admin.

Memory Admins are responsible for deciding who they share Memory sharing codes with.

If an Admin deletes a memory or a memory component, it is removed for every user who had access to it and, as set out in clause 8 (Backups & Deletion of Content), that deletion cannot be reversed by us.

6. Content You Upload

Your Content

You retain ownership of all content you upload to the App.

By uploading content, you grant us a limited, non-exclusive, worldwide, royalty-free licence to use, host, store, reproduce, display, modify, adapt, resize, compress, convert, and create thumbnails or derivative technical versions of that content, solely as needed to operate, maintain, and improve the App and its services. This licence is sub-licensable to our service providers solely for the purpose of enabling them to operate the App on our behalf, and ends when you delete the relevant content or your account, except to the extent that we need to retain copies temporarily for backup, security, fraud prevention, legal, or regulatory purposes.

You waive any moral rights you may have in content you upload, to the extent necessary for us to carry out the processing described above; this does not affect your right to be identified as the creator of your content where we display authorship information within the App.

Content Standards

You must never use the Memory Bunny App to engage in, facilitate, or attempt child sexual abuse and exploitation (CSAE), including creating, distributing, or accessing child sexual abuse material (CSAM), or otherwise sexualise, exploit, endanger, or violate any law concerning the protection of a minor — see our Child Safety Standards (clause 7) for our full policy on this.

You must also ensure that any content you upload or share via the App does not:

Breaching this clause may result in content removal, suspension, or termination of your account, and may be reported to the relevant authorities.

Your Warranties

You warrant that you are the owner or authorised licensee of all rights (including intellectual property and image rights) in any content you upload, and that neither the content nor its upload infringes any third party's rights. You shall defend, indemnify, and hold us harmless against any losses, damages, or claims we may suffer arising from: (a) content you upload that is unlawful; (b) your infringement of a third party's rights; or (c) your breach of the content obligations in this clause (Content You Upload).

Content Shared with Others

Content you share with other users, or contribute to any communal areas of the App, may be viewed by those users, and, where it is a photo, downloaded by those users where the Memory Owner or an authorised Memory Admin has switched on downloading for the relevant Memory, for as long as they remain a member of that Memory, and should be treated as non-confidential between them. Whether downloading is switched on for a Memory is decided by the Memory Owner or an Admin, not by you as the Contributor of the content - see clause 5 (Memory Ownership & Access Rights). Where downloading is switched on, once another member has downloaded a copy of your content, we have no ability to remove or recall that copy, including after you delete the original from the App (see clause 8, Backups & Deletion of Content). You represent and warrant that you have the right to share such content, including for downloading by other members where the content is a photo and downloading is switched on, with the users you choose to share it with.

Third Parties in Your Content

Where content you upload identifies another person, you are responsible for ensuring that you have any rights or permissions required by applicable law to upload and share that content through Memory Bunny. Where that person is a child, this includes obtaining permission from a parent or guardian, where required by law. This applies whether or not the other person is a Memory Bunny user.

Responsibility for Content

You are responsible for ensuring that you have the right to upload the content, that it does not infringe intellectual property rights, and that it is lawful, appropriate, and not harmful.

We do not routinely monitor content but reserve the right to review, restrict, or remove content if required by law, to protect users, or where we reasonably believe content breaches these Terms.

We rely primarily on user reports and automated safeguards, where available, to identify content that may breach these Terms.

Reporting Content

If you believe that content on the App, or another user's conduct, breaches these Terms, you can report it to us using the reporting function in the App or by contacting us at help@memorybunny.com.

We take reports of content or conduct that may breach these Terms seriously and will review each report we receive. Reports involving illegal or clearly harmful content are prioritised for prompt review. Depending on our findings, we may investigate, remove or restrict content, and suspend or terminate the accounts of users who breach these Terms. While we aim to act promptly, we do not guarantee a specific response time for every report, and we may decide not to take action if we do not consider these Terms to have been breached.

Complaints and Reviews

If you believe that we have incorrectly removed or restricted content, suspended or terminated your account, or otherwise taken enforcement action under these Terms, you may contact us at help@memorybunny.com. We will review the information available to us and may uphold, reverse, or modify our decision.

If you believe that content on the App infringes your copyright or other intellectual property rights, please contact us at help@memorybunny.com with: (a) a description of the material you believe infringes your rights; (b) its location within the App, where possible; (c) your contact details; and (d) a statement that you believe in good faith that the use complained of is not authorised by the rights holder, its agent, or the law.

We will review valid complaints and may remove or disable access to the content in question. Repeated or deliberately false complaints may result in the reporter's own account being suspended or terminated.

We may terminate the accounts of users who are repeatedly found to infringe the intellectual property rights of others.

7. Child Safety Standards

Memory Bunny has zero tolerance for child sexual abuse and exploitation (CSAE), including child sexual abuse material (CSAM). Users must never create, upload, share, request, or attempt to access CSAE or CSAM through the App, or otherwise use the App to sexualise, exploit, endanger, or groom a child in any way.

If we become aware of CSAE or CSAM on the Memory Bunny App, we will remove the content and may suspend or terminate the associated account. We will report confirmed CSAM to the appropriate law enforcement or child protection authority for the relevant jurisdiction, and will cooperate with any resulting investigation.

Child Safety Point of Contact: childsafety@memorybunny.com

You can report suspected CSAE or CSAM using the in-app reporting function or by emailing the Child Safety Officer at the email address above; reports of this nature are prioritised for review.

8. Backups & Deletion of Content

Memory Bunny is designed to help you organise and enjoy your memories. It is not intended to replace your primary photo or video backup solution, and should not be relied on as the sole or “golden source” copy of any photo, video, or other content you value. While we take reasonable steps to keep the App and its infrastructure available and secure, we do not guarantee that Memory Content will be preserved. You are responsible for keeping your own copies of any content that matters to you, including by using the download functionality described in clause 18.

When you delete a memory, a component of a memory, or your account, that content will no longer be available to you or other users through the App (“Hard Delete”). We may retain limited copies or associated information for a reasonable period after a Hard Delete where necessary for backups, security, fraud prevention, or legal or regulatory purposes, as described in our Privacy Policy. We are not able to restore Hard Deleted content to your account, including where the deletion was made in error, by another user with access to a shared memory, or as a result of a technical fault.

Where downloading has been switched on for a Memory, a Hard Delete removes content from the App going forward, but does not affect any copy of a photo that another member had already downloaded before the deletion; we have no ability to remove or recall copies of photos downloaded by other members.

Content removed by us — for example under clause 9 (Access to Memory Content by Memory Bunny) or to comply with a legal obligation — is deleted on the same permanent, non-recoverable basis.

This clause does not affect your rights in relation to personal data under clause 26 (Data Protection).

9. Access to Memory Content by Memory Bunny

We do not routinely access, monitor, or review Memory Content.

Access to user content by our personnel is strictly limited to authorised individuals, and only where reasonably necessary to investigate reported issues, respond to support requests, comply with legal obligations, protect the security of the platform, or enforce these Terms.

We are not liable for statements or content posted by users that we have not reviewed.

10. Our Intellectual Property & Your Licence to Use the App

We own (or have licensed rights to) all intellectual property in the App, including its design, features, code, and branding. This excludes content uploaded by users and any third-party materials integrated into the App, which remain the property of their respective owners.

Subject to your compliance with these Terms, we grant you a personal, non-transferable, non-exclusive, non-sublicensable licence to install and use the App on your own mobile phone(s) and/or tablet(s) (the “Licence”). You may only share use of the App with members of a family sharing account recognised by the relevant Store, and must not otherwise transfer or sub-licence your Licence.

You must not copy, alter, reverse engineer, translate, disassemble, decompile, remove, modify, combine, create derivative works of, or attempt to derive the source code of the App or any part of it.

Unless we say otherwise, the Licence also applies to any update to the App that replaces, repairs, or supplements a previous version.

11. Technical Requirements

The App requires a minimum operating system version as specified in the relevant Store listing. We recommend using the latest available version.

You are responsible for ensuring your device meets these requirements; we are not liable if you cannot install or use the App because your device does not comply.

We aim to keep the App updated so it remains compatible with new operating system versions and hardware, but we are not obliged to do so and are not liable if we don't.

12. Storage & Upload Limits

We may apply storage limits to your account, and these limits may change from time to time. If your usage exceeds the applicable limit, we may prevent further uploads until you free up space, delete older content, or upgrade to a paid plan offering additional storage, where available.

We may also set maximum file sizes, video durations, and supported file formats for content uploaded to the App. Current limits are shown in the App and may change from time to time, including to reflect technical constraints or to maintain the quality and performance of the App.

13. Maintenance and Support

We maintain and support the App. The Stores are not obliged to provide maintenance or support in relation to the App. If you need help, contact us using the details in clause 1.

14. Service Availability

We aim to keep the App available, but we do not guarantee that it will always be available or uninterrupted. We may suspend the App, in whole or in part, for maintenance, upgrades, or technical reasons, and we may add, modify, or discontinue features at any time.

Where reasonably possible, we will try to give you notice of any suspension or discontinuation of a feature you actively use. Except as set out in clause 24 (Limitation of Liability), we will not be liable to you for any unavailability of the App or the loss of any feature.

15. AI-Powered Features

We may introduce features that use artificial intelligence or machine learning, for example to help you organise, search, or enhance your Memory Content. Where we do, additional terms specific to those features may apply and will be presented to you before you use them.

16. Fees, Subscriptions & Future Paid Services

The App is currently free to download and use.

We may in future introduce paid features, subscription plans, or products (such as printing or merchandise services) (“Paid Services”). Where we do, additional terms specific to those Paid Services will be presented to you at the point of purchase or sign-up, and will apply alongside these Terms.

Where Paid Services involve a recurring subscription, we will give you at least 30 days' notice before increasing the subscription fee. We may otherwise amend prices for Paid Services at any time, with changes taking effect for orders or renewals made after the change.

Payments for any Paid Services will be processed by a third-party payment provider (such as Stripe), whose own terms and conditions will apply to the transaction and are incorporated into these Terms by reference. You agree to be bound by that provider's terms when you make a payment. Any refunds will be processed through the same provider and subject to its terms.

The App may contain links to third-party websites and services, including printing or merchandise partners. We may receive a commission if you purchase products or services through those links; this does not affect the price you pay.

Purchases made through a third-party link are made directly with that third party, on their own terms and conditions, and not with us. We are not responsible for the products or services provided by any third party, including printing partners, and any issue with an order - such as a lost, damaged, or late delivery - is a matter between you and that third party. Nothing in this clause affects any statutory rights you may have against the relevant third party.

18. Downloads & Future Services

You can download photos and videos you have personally uploaded to the App from ‘My Uploads’.

Separately, downloading of photos uploaded by other members - works on a per-Memory basis, and is controlled by the Memory Owner or an authorised Memory Admin, not by individual Contributors.

For Memories that existed before this per-Memory downloading feature was introduced, downloading starts switched off, and will only be available once the Memory Owner or an authorised Memory Admin switches it on. For Memories created after this feature was introduced, downloading starts switched on by default, and the Memory Owner or an authorised Memory Admin can switch it off at any time. A Memory Owner or Admin can change this setting for their Memory at any time within the App.

Where downloading is switched on for a Memory, any member of that Memory can download the Memory Content within it albeit restricted to photos uploaded by other members, for as long as they remain a member of that Memory and have access to the content. This applies equally to content a Contributor has submitted themselves - a Contributor does not control, and cannot independently switch on or off, whether their own content is downloadable by other members of the Memory.

You are responsible for using and sharing any copy of Memory Content you download or otherwise obtain, however obtained, lawfully and in accordance with the rights of the person who created or owns it, and in accordance with the obligations set out in Third Parties in Your Content. Downloading Memory Content does not transfer ownership or any intellectual property rights in that content — the person who uploaded it remains the owner, as set out in Content You Upload. We do not control, and are not responsible for, how downloaded or exported content is subsequently used, copied, or shared outside the App.

Additional features, including the Paid Services described in clause 16, may be introduced over time. Where a new feature materially changes how you use the App, we will notify you in accordance with clause 27.

The formats in which you can export Memory Content may change over time, and we do not guarantee that exported content will remain compatible with every device or application in the future.

19. Acceptable Use

You agree not to:

See the Content Standards section within Content You Upload, and our Child Safety Standards (clause 7), for further detail on prohibited content.

20. Emails & Notifications

We use third-party services to send essential emails (e.g. invitations, notifications, approvals).

We do not send marketing emails without your consent.

21. Analytics

We collect anonymised or pseudonymised usage data to understand how the App is used and improve it.

This data does not include the content of your memories.

22. Term, Suspension, Cancellation & Termination

These Terms remain in effect for as long as you hold an account and use the App.

You may delete your account and stop using the App at any time. Before deletion, you may download the media you have personally uploaded to the App using 'My Uploads'. Separately, via the Memory, you may also download any other photos you have access to where downloading has been switched on for the relevant Memory, as described in clause 18. Once your account is deleted, you will no longer be able to access or download that content through the App. Account deletion is a Hard Delete under clause 8 (Backups & Deletion of Content) and cannot be reversed. If you no longer have access to the App, you can request account deletion by emailing help@memorybunny.com — see our Privacy Policy for details.

We may suspend or restrict your access, or terminate your account, if: (a) you breach these Terms and, where the breach is capable of remedy, fail to remedy it within 5 days of us notifying you; (b) we are required to do so by law; or (c) it is necessary to protect other users or the platform.

We may also terminate your account for convenience by giving you at least 30 days' notice.

Termination or suspension does not affect any rights or obligations that arose before that date.

23. Inactive Accounts

If your account has been inactive for a continuous period of 6 months, we may contact you to check whether you still wish to use the App.

If we do not hear back from you within a reasonable period after that contact, we may treat your account as dormant and, following further notice, delete the account and any associated Memory Content in accordance with clause 8 (Backups & Deletion of Content).

24. Limitation of Liability

The App is provided “as is”.

The App and any information within it are provided for general purposes. We make no representation or warranty as to the accuracy, adequacy, or completeness of any information in the App, and any reliance you place on it is at your own risk.

To the fullest extent permitted by law, we do not guarantee uninterrupted or error-free service, and you use the App at your own risk.

We will use reasonable commercial efforts to keep the App free of malware, but we do not guarantee this. We do not warrant that the App will work on every device, particularly devices that have been modified in an unauthorised way (e.g. jailbroken or rooted).

If we fail to comply with these Terms, we are responsible for loss or damage you suffer that is a foreseeable result of that failure - that is, loss that is an obvious consequence of our breach, or that both of us contemplated when you started using the App. We are not liable for loss or damage that is not foreseeable.

Without limiting the foreseeability test above, we do not accept liability for indirect or consequential loss, including loss of opportunity, arising from your use of the App.

If the App damages a device or digital content belonging to you as a result of our failure to use reasonable care and skill, we will either repair the damage or compensate you - except where the damage results from your failure to install an update we offered free of charge, or from your failure to follow installation instructions or meet the minimum device requirements we advised.

The App is intended for personal, non-commercial use. If you use it for a business purpose, we have no liability to you for any loss of profit, business, business interruption, or business opportunity.

Any testimonials or user stories featured in the App reflect the personal experience of the individual concerned, may not be representative of all users, and do not represent our views. Testimonial contributors are not paid for their testimonials.

Nothing in these Terms excludes or limits our liability where it would be unlawful to do so, including for death or personal injury caused by our negligence, or for fraud.

25. Force Majeure

We will not be liable for any failure or delay in performing our obligations under these Terms where that failure or delay results from a cause outside our reasonable control, including outages or failures of third-party infrastructure providers (such as cloud hosting or content delivery networks), internet or telecommunications failures, or other events beyond our reasonable control.

26. Data Protection

We will handle personal data you provide in accordance with our Privacy Policy and all applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018 (and regulations made under it).

27. Changes to These Terms and the App

We may update these Terms from time to time.

We may update these Terms and the App from time to time, including to reflect changes in the law, changes made by our subcontractors (such as payment or hosting providers), changes required by the Stores, or technical improvements.

We do not expect routine changes to materially affect your use of the App. Where a change is material, we will notify you within the App or by email in advance of it taking effect and, where the change relates to a Paid Service you are subscribed to, you will be entitled to cancel that subscription before the change takes effect.

28. Assignment

We may transfer or assign our rights and obligations under these Terms, for example if we sell, merge, or restructure our business, provided your rights under these Terms are not materially reduced as a result. You may not transfer or assign your rights or obligations under these Terms to anyone else.

29. Entire Agreement & No Waiver

These Terms, together with our Privacy Policy and any Paid Service terms presented to you, constitute the entire agreement between you and us regarding the App, and supersede any prior agreements on this subject. If we do not enforce a right under these Terms, that does not mean we waive our ability to enforce it later.

30. Third-Party Rights

Except for the rights of the Stores under their own terms and conditions, a person who is not a party to these Terms has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms.

31. Severance

If any part of these Terms is found invalid, illegal, or unenforceable, it will be treated as modified to the minimum extent necessary to make it valid and enforceable or, if that isn't possible, removed - without affecting the rest of these Terms.

32. Governing Law and Dispute Resolution

These Terms are governed by the laws of England and Wales.

We will each use reasonable efforts to resolve any dispute arising from these Terms in good faith. If we cannot resolve a dispute amicably, it will be subject to the exclusive jurisdiction of the courts of England and Wales.

33. Contact

For questions or concerns, contact us at: help@memorybunny.com